FIRST Canada strengthens Senior Leadership Team

Reliability ∙ Growth ∙ Innovation

Susanna Fraser-Kuipers and FIRST Insurance Funding of Canada logo

FIRST Insurance Funding of Canada (FIRST Canada), the industry leader in payment solutions, is pleased to announce the appointment of Susanna Fraser-Kuipers in the role of AVP, Product Strategy and Customer Success.

As the newest addition to the FIRST Canada senior leadership team, Susanna will lead the product management and customer success teams in spearheading initiatives to enhance FIRST Canada’s suite of solutions. Leveraging her extensive experience and deep understanding of the Canadian insurance industry, Susanna will play a pivotal role in driving strategic growth and ensuring that our solutions remain at the forefront of the industry.

Susanna joins FIRST Insurance Funding of Canada with extensive commercial brokering and software solutions background and over 10 years of proven success in product management, having previously held key roles to successfully launch and optimize products to meet customer needs effectively.

"We are committed to continuously investing in technology to support the evolving needs of our broker partners," said Stuart Bruce, Chairman and CEO FIRST Canada. "We welcome Susanna to our team and are confident that her leadership and systems thinking will fortify our position as the innovator in payment solutions."



"I am excited to join FIRST Canada and be part of their dedicated and pioneering team," said Susanna Fraser-Kuipers. "I look forward to leveraging my expertise to further enhance our product offerings and deliver exceptional value to our broker partners."



Susanna has her Certified Insurance Professional (CIP) designation from the Insurance Institute of Canada and holds a Business Administration and General Insurance Degree from Mount Royal University. Please join us in welcoming Susanna to the FIRST Insurance Funding of Canada team.


About FIRST Insurance Funding of Canada

FIRST Insurance Funding of Canada (FIRST Canada) provides the Canadian Insurance Market with comprehensive payment solutions. Brokers, MGAs, and carriers can partner with FIRST Canada and expand their offering to provide more value, choice, and convenience for all their clients. The combined strength of FIRST Canada’s dedicated team, evolved offering, and innovative platform positions its partners to meet the demanding future of the Canadian Insurance landscape armed with market-leading solutions for success. FIRST Canada is part of Wintrust (Nasdaq: WTFC) a financial services company with more than $56 billion in assets and a part of the largest premium finance companies in North America. Follow FIRST Canada on LinkedIn and Twitter. For more about the company, visit


For more information, please contact:

Crystal Macklin
SVP, Marketing and Communications
FIRST Insurance Funding of Canada
647 308 4944