News | Expanding Our Leadership and Offering for Market-Leading Success

Reliability ∙ Growth ∙ Innovation


FIRST Insurance Funding of Canada (FIRST Canada) is part of the Wintrust family of companies, totalling over $18 Billion in assets and a part of the largest Premium Finance Companies in North America. We have demonstrated our ongoing commitment to the Canadian Insurance Market via investments in acquisitions and technology and will continue to do so. 
Earlier this year, we merged with Policy Bill and since the merger, both of our teams have come together seamlessly to increase collaboration and benefit our industry partners. We are pleased to welcome these talented additions to FIRST Canada and introduce you to the members of our combined Executive Team.
“Our combined experience, financial strength and stability are unparalleled in the Canadian Insurance Market. More than ever we are excited about the future and what that means for our partners.” 
- Stuart Bruce, Chief Executive Officer 


Our New Offering


We are also pleased to announce our expanded offering for the Canadian Insurance Industry. We have evolved to a comprehensive payments solutions provider. Brokers, MGAs, and Carriers can now partner with FIRST Canada and expand their offering to provide more value, choice, and convenience for all their clients. Our flexible payment options include pay in full, easy monthly payments, and credit cards, with pre–approved terms and competitive rates. Select partners may also choose to manage their own finance portfolio or obtain a business loan to facilitate growth. 


This year, we will also be launching an improved technology solution, named First InSite. Insight is defined as “an understanding of relationships that sheds light on or helps solve a problem”. First InSite is aptly named and inspired by the joining of FIRST Canada insurance partners with consumer insight and was designed specifically to provide solutions that simplify payments for both.
First InSite’s flexible technology accomplishes these goals via an easy 3-step process. First InSite provides choice and complete payment options, assists in retaining clients, improving cash flow and differentiating value. 

"This is an exciting time in the Canadian Insurance  Market; we are innovating payments  and our partners can leverage our solutions to build stronger businesses.” 
- Joe Micallef, Chief Sales Officer  

The combined strength of our expanded leadership team, evolved offering, and innovative platform positions our valued partners to meet the demanding future of the Canadian Insurance landscape armed with market-leading solutions for success.