FIRST Canada introduces Alexander Subirana, dedicated Relationship Manager

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FIRST Canada introduces Alexander Subirana, dedicated Relationship Manager for Quebec and the Atlantic provinces

FIRST Insurance Funding of Canada (FIRST Canada), the industry leader in payment solutions, is pleased to introduce Alexander Subirana as your dedicated relationship manager for Quebec and the Atlantic Provinces.

Alexander joins the FIRST Canada team with more than 15 years of experience in the financial services industry. He has previously held positions in sales management and client service roles for various financial services companies in Montreal. His dynamic, solutions-oriented approach and desire to help companies grow their business make him a welcomed addition to the FIRST Canada team and a valuable resource for your brokerage.




“I’m looking forward to joining the FIRST Canada team in my home province of Quebec and gaining a deeper understanding of the brokers’ needs in this region,” said Alexander. “I look forward to applying my previous experience to this role and offering payment solutions to help our brokers enhance their client experience.”




Alexander will continue to be supported by your current account manager, Khansa Mokaddem and vice president of sales, eastern region, Eric Bissonnette.

Eric Bissonnette
VP Sales, Eastern Region

Khansa Mokaddem
Account Manager


“It is with great pleasure that we welcome Alexander to the team. I am confident that his previous industry experience and collaborative approach will be beneficial to our broker partners in this region,” said Eric Bissonnette.

FIRST Canada is pleased to announce the addition of this knowledgeable team member and further their investment and commitment to Quebec. The entire team is looking forward to continuing to help you profitably grow your business.


About FIRST Insurance Funding of Canada

FIRST Insurance Funding of Canada (FIRST Canada) provides the Canadian Insurance Market with comprehensive payment solutions. Brokers, MGAs, and carriers can partner with FIRST Canada and expand their offering to provide more value, choice, and convenience for all their clients. The combined strength of FIRST Canada’s dedicated team, evolved offering, and innovative platform positions its partners to meet the demanding future of the Canadian Insurance landscape armed with market-leading solutions for success. FIRST Canada is part of Wintrust (Nasdaq: WTFC) a financial services company with more than $34 billion in assets and a part of the largest premium finance companies in North America. Follow FIRST Canada on LinkedIn and Twitter. For more about the company, visit


For more information, please contact:

Eric Bissonnette, VP Sales, Eastern Region
FIRST Insurance Funding of Canada
514 688 8252